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Welcome to Pharma Marketing Surveys!
From time to time, Pharma Marketing Network hosts surveys of subscribers and visitors to the website. These surveys give you an opportunity to offer your opinions and insights on important pharmaceutical marketing issues. After taking the survey, you can view a summary of the de-identified survey results.

Surveys are conducted anonymously, meaning you do not have to supply your name or contact information. However, you may opt in to provide this information so that we may contact you for more details or to quote you in any article we may write summarizing the results of the survey.

Tell Us About Your Social Media Listening Program
Tell Us About Your Social Media Listening Program
Tell Us About Your Social Media Listening Program

Social media listening is a hot topic these days. There is no doubt that collecting information from disease and product conversations on social media sites helps pharmaceutical companies develop more impactful messaging and marketing tactics.

This survey is an attempt to understand how pharmaceutical companies and their agencies are using social media listening programs as a part of their marketing and communications programs.

Other Featured Surveys
Who Should Be Pharma's Social Media Voice? PR or Brand?

BrandYin-vs-PrYangThe distinction between pharma brand managers and corporate communications is a distinction without much of a difference these days, especially with regard to social media. There are many "PR" people using social media to communicate with patients about brands and disease information.

But who is the appropriate voice? Do you want believe someone from corporate communications should be the brand's "voice" on social media talking to stakeholders (e.g., patients, HCPs, payors) or should it be someone from the brand team?

In order to help pharmaceutical companies, their vendor partners, and other companies determine how ready they are to engage in social media marketing, Pharma Marketing News has created the online "Rate Your Social Media Marketing Readiness" survey or tool.

CLICK HERE to take the survey.

The Value of Social, Mobile, & Gaming Technologies for Improving Adherence

Pill BoxWe are beginning to see the launch of social media campaigns and mobile apps designed to support patients by increasing disease awareness and improving medication adherence. Some of the more innovative approaches are incorporating gaming technology that provides incentives, reward points, and discounts. The question is: Are SMAGs (social, mobile, and/or games) effective in improving medication adherence? Or is all this just a new-fangled way of reminding patients to take their medicine?

This survey is designed to inform the discussion on the pros and cons of how these new technologies drive patient engagement and what value they have in solving the long-standing medication adherence "problem."

CLICK HERE to take the survey.

All Surveys & Results
Access the results of the following surveys. Some may still be open for participation.

What's Your Opinion?
Should Pharma Pay Individual Patients as Spokespeople for Their Products?
Yes, I don't see any problem with it
Yes, within limits (eg, amount paid)
Maybe, it depends
No, under no circumstances
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