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This survey is currently closed.

Online Summary of Results.

Analysis of Results in Pharma Marketing News.

See Resources & Further Reading below...

The pharmaceutical industry is currently experimenting with social media as a channel for promoting products and/or enhancing disease awareness. Each company may have its own guidelines for best practices in this space and they are getting advice from outside interested parties such as ad agencies.

There are several ways in which pharmaceutical companies or their agents can ADVERTISE products and ENGAGE in conversations via social networks. This survey asks repondents their opinions on:

• The most appropriate way to place display ads on social network sites
• The best practices for posting messages to social network sites
• Whether or not pharmaceutical companies should develop and make public guidelines for their use of and engagement in social network sites.

Resources & Further Reading:

• How Should Pharma Engage in Social Networks?: Thoughts on Best Practices - Analysis of Results.
• See "65% of Psychiatrists Say "NO" to Pharma on Facebook!."