THE ISSUE

Search engines play a major role in health information research.— a recent survey found 93% of respondents used search engines to research medications, conditions and treatment options. Not surprisingly, search is one of the fastest-growing categories of online advertising.

Pharmaceutical marketers need to have a good search strategy, but is "paid inclusion" a tactic that pharma should use? Paid Inclusion results are listings that look like natural or algorithmic results, but are actually paid for by marketers.

This issue is discussed in more detail on Pharma Marketing Blog.

This survey asks your opinion on whether or not paid inclusion should be used by pharmaceutical marketers and under what conditions.

• Interactive Summary of Results (de-identified, excludes open-ended responses and comments that may identify the respondent). Allows you to use filters to examine results from different subsets of respondents (e.g., pharma company employees vs. non-pharma people, etc.)
• For a complete in-depth analysis with comments from Pharma Marketing Roundtable participants, see the article "Paid Inclusion: Too Hot for Pharma Marketing?" published in the March, 2006 issue of Pharma Marketing News (subscription or reprint fee required to access the full text of this article).

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