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The Value of Social, Mobile, & Gaming Technologies for Improving Adherence
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(Survey started 22 April 2013)

See Resources & Further Reading below...

Background
We are beginning to see the launch of social media campaigns and mobile apps designed to support patients by increasing disease awareness and improving medication adherence. Some of the more innovative approaches are incorporating gaming technology that provides incentives, reward points, and discounts. The question is: Are SMAGs (social, mobile, and/or games) effective in improving medication adherence? Or is all this just a new-fangled way of reminding patients to take their medicine?

This survey is designed to inform the discussion on the pros and cons of how these new technologies drive patient engagement and what value they have in solving the long-standing medication adherence "problem."

Please take a few minutes to tell us YOUR opinion. CLICK HERE TO TAKE THE SURVEY NOW.

Results of this survey may be summarized in Pharma Marketing News. After you complete the survey, you will be able to see the summary yourself. No comments or other identifying information is included in the summary.

Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.

Specifically, the survey asks the following questions:

What is the POTENTIAL value of each of the following digital technologies for improving medication adherence?

  • Facebook
  • Gaming with tangible rewards (e.g. redeemable coupons)
  • Patient discussion board/social media site
  • Gaming with intangible rewards (e.g., points/leaderboard competition)
  • Customized mobile smartphone/tablet non-gaming app
  • Twitter

How effective are the following incentives/techniques for improving adherence?
  • Negative messages about medical condition left untreated
  • Tangible rewards/savings (e.g., redeemable coupons)
  • Encouraging reminder messages
  • Positive messages from friends/peers
  • Positive messages from pharmaceutical sponsor
  • Intangible rewards (e.g., points/leaderboard ranking)

How manageable are PRIVACY issues when using the following technologies/applications to support patients & improve medication adherence? Assume that these applications are owned & maintained by pharma companies.
  • Facebook
  • Gaming with tangible rewards (e.g. redeemable coupons)
  • Patient discussion board/social media site
  • Gaming with intangible rewards (e.g., points/leaderboard competition)
  • Customized mobile smartphone/tablet non-gaming app
  • Twitter

Considering all the privacy, regulatory, and other roadblocks faced by the pharmaceutical industry, how likely do you think it is that pharma will use the following technologies within the next 2 to 5 years to improve patient adherence?
  • Facebook
  • Gaming with tangible rewards (e.g. redeemable coupons)
  • Patient discussion board/social media site
  • Gaming with intangible rewards (e.g., points/leaderboard competition)
  • Customized mobile smartphone/tablet non-gaming app
  • Twitter

Please rank each of the following according to its potential to stymie pharma's ability to engage in the technologies discussed above to improve medication adherence.
  • Lack of FDA regulatory guidance
  • Lack of executive level support
  • Corporate cultural resistance
  • Focus on NRx's rather than tackling adherence

Survey Results:
You can see a summary of survey results (de-identified) after taking the survey. CLICK HERE TO TAKE THE SURVEY NOW.

Related article:

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