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"I blame myself and those of us in the industry for the bad reputation that the pharmaceutical industry has," said Ray Kerins, Pfizer's global PR chief, during a conference presentation.

Kerins finds it incredible that despite making products designed to save lives and cure diseases, the drug industry enjoys such low esteem among the public. "How in the hell do we have such a bad reputation?" was his way of expressing it. "It makes no sense."

Results of a 2008 Harris Interactive poll of American attitudes toward corporate America revealed that only 26 percent of Americans view the pharmaceutical industry industry favorably. 52 percent are firmly negative, which places pharma slightly below big oil, and above tobacco.

Is the drug industry's bad reputation is deserved? What are the specific reasons why the public has such low esteem for the industry?

This survey attempts to answer these questions as well as get some ideas for how the drug industry can improve its public image.

Resources & Further Reading:

• Results of this survey will be summarized in the March 2009 issue of Pharma Marketing News. Subscribe now and get it delivered to you FREE!

• Background on this issue can be found on Pharma Marketing Blog. See a list of posts here. Feel free to read these posts and comments from readers before or after you take the survey.

Survey Results:

• Click here for an online summary of survey results

• For a comprehensive analysis of the results, see Pharma's Bad Rep or Bad Rap in the March, 2009 issue of Pharma Marketing News.