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Click here for survey results.
Survey began 22 May 2007
Survey ended 17 December 2007
Background
In the US, mobile advertising spending is expected to grow from US$421 million in 2006 to US$4.7 billion by 2011, while globally the market is expected to increase to US$11.3 billion by the same year, according to eMarketer.What is the number one communication priority for your brand this year? Have you used mobile in your advertising or compliance and retention communications? What is the average response rate for your media advertising?
This survey is sponsored by Pulse Media Response, which enables Pharmaceutical companies to increase their advertising ROI and the adoption of their compliance and retention programs by adding mobile communication capabilities to their patient communications and advertising.
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