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Pharma PR vs Advertising Survey
This survey is now closed.
Survey began 24 July 2006
Survey ended 20 November 2006
THE ISSUESurvey Results:The use of public relations (PR) as a marketing tool has been discussed on Pharma Marketing Blog (see, for example, Marketing Disguised as PR, PR Marketing: Mystery Wrapped in a Riddle, and Chantix: PR First, Launch & Ads to Follow) and also in Pharma Marketing News (see PR: Advertising By Other Means in the July 2006 issue, available after Jul 2006 via subscription).
In their book, The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries contend that success in today's marketing arena depends on putting PR first, advertising second. They compare PR with advertising on a number of different levels and part of this survey asks you whether or not you agree with the Ries'.
Pharmaceutical advertising, as you know, is tightly regulated by the FDA and several industry guidelines apply as well. However, there are no specific guidelines for pharmaceutical public relations activities. This survey also asks your opinion about whether or not such guidelines are necessary or desirable.
- Interactive Summary of Results (de-identified, excludes open-ended responses and comments that may identify the respondent). Allows you to use filters to examine results from different subsets of respondents (e.g., pharma company employees vs. non-pharma people, etc.)
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